Marketing term papers are one of the hardest term papers to write as they are a mix of both the persuasive essays backed by thoroughly researched facts on the ground and explained in the right context. In marketing term papers as in marketing, context is the most critical thing to keep in considerations.
Getting started with marketing term paper
It takes a bit of skill and some experience to write a well crafted marketing term paper or research paper. For our customers we went into the details of how to write a good marketing term paper. We talked across numerous professors and the students who got A+ grade in their marketing term paper. Our survey provided some interesting facts and some obvious answers. In this article we will explain both of them in greater details.
Decide upon the scope of your marketing term paper project
In business and marketing the most important aspect of providing solutions is deciding upon the scope of the project. If the scope of your project is too wide then you will have very general suggestions that may not get you great score and if the scope is too narrow then you may not able to have enough data to support your recommendations.
Researching the organizations history and culture before starting with your marketing term paper
The writer should thoroughly research about the history of the company, understanding its mission, competitive environment it operates and how it has gone with its marketing campaigns in the past. This may seem obvious but even in the most professional companies people like to create something new, truly innovative that often is not aligned with the culture and brand imagery of the company. In case of academics it can even go further as academic studies are prized and rewarded for the newness of the ideas rather than execution of the suggestion provided in the term paper or research paper.
Use data judiciously to support your marketing strategy and recommendations
Use data analysis and statistics not to overload the professor with information but to use it to make a comprehensive, researched and well thought-out point. Often student get excited when they get access to certain data and try to use it in places where they shouldn’t or draw wrong conclusions from it. Our suggestions at Write Term Papers to our clients writing marketing term papers is that use data with extreme caution and prepare questions regarding conclusions that other can draw from the same data during the class presentation.
Always try to provide risk analysis of your marketing strategy suggestions
Always try to provide both sides of the argument in the marketing term papers. Like in all good annual statements or 10K statements submitted by large organizations to SEC, always prepare a feasibility and probable risk section in your paper. You may have the most robust marketing plan based on numbers but it will still come with certain risks so don’t forget to mention those risks in your marketing term paper. Consumer behavior or technology risk often impact the marketing strategy of an organizations so carefully assess and note those risks in your marketing term paper.
Stakeholder Analysis and Expectations are also key part of a marketing paper
If the scope is wide enough then explain the marketing strategy impact on the stakeholders in your paper. It will not only help in improving the quality of the paper but will also give the writer a good ground to test the ideas he /she is presenting in her marketing paper. An overall stakeholder assessment opens the marketing strategy or plan to various sections of the society that the organization may not have considered while making the business decision. Stakeholder analysis helps in understanding the sustainability of the recommendations proposed. It may also provide new business opportunities to look into or new products to cater to various segments.
Use the most recent data
Use the latest data. Often examiners have to go through numerous papers in a week so they come across wide range of data. So if the data in your marketing paper is not the latest then examiner can perceive it to be lazily researched term paper thus reduction in grades. Keep in mind that your data is competing with other student’s data and before anything it has to pass the minimum test of being recent. Secondly analysis done based on an older data may not be valid in today’s market conditions.
Tone of the marketing term paper
In the marketing term paper always try to have a professional vocabulary, use appropriate terms and try to avoid clichés. Try to be objective in your analysis and passionate in your presentation. Always try to provide solid data for your projections and when there is no such data don’t forget to mention it. The marketing term paper should reflect not only your thought process but also your ability to innovate with ideas.
Keep clear focus on deliverable metrics
Often marketing managers leave apart business management students try to be too creative and lose focus on the deliverables metrics in their business reports. Similar things happen more often with students as they don’t have a holistic view while writing the marketing term papers. Our advice at Write Term Papers is that one should have a clear focus on deliverable metrics. If the term paper is aligned with the strategic and marketing KPI’s then it should provide better understanding of the marketing plan and marketing strategy to the professor.
Make someone who is not part of the process developing the term paper to read it loud.
Try to have at least three drafts and make one of your teammate read your paper. This is a prior stage to proof reading especially helpful in thought clearings. Person reading for the first time may not able to work out all the assumptions you put in developing your marketing strategy and marketing plan thus asking penetrative questions. They are helpful in not only further fine tuning your message but also to prepare a robust defense against the questions in Q and A sessions in your presentation.
Proof Reading and typo correction
Just running a spell check in your word document is not proof reading. Try to be thorough with it. Try to rephrase the sentences that may not be projecting a clear message. Correct typo mistakes such as word repetition or wrong word for example use of “then” instead of “the” or vice versa.
Always draft your conclusion after taking a bit of break. What usually happens is that student keeps repeating the last important idea of the paper in the conclusion. It is not only repetitive and boring but it also robs away the emphatic ending that can deliver A+ grade. A small break will help not only organizing ideas in your mind but also reflect the most prominent ones in order. Choose few points very carefully to make an emphatic conclusion. Always restate the critical challenge as succinctly as possible and then provide one solution you like to restate from the paper and how it can be developed further into your recommendations. Always try to mention a Key Performance Indicator (KPI) or deliverable metrics to summarize your marketing plan execution robustness.
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